The goal of a corporate identity is to create an accurate visual representation of an organization’s unique personality. When a company uses graphical treatment consistently throughout all media, people are able to identify your company and recognize your brand. For strong logo design to be effective, every department of your company should use the same treatment of the logo and other established branding to ensure a consistent message is being shared with the stakeholders and the public through internal and external communication efforts.

It is important when creating your company’s identity to not only create a professional and timeless logo along with strong stationery, but also to establish a graphic standards guide. This guide sets your standards for different media and communication usages, ensuring your logo and collateral pieces are consistent with the brand established. Depending on the details required, your graphic standards guide may include accepted logo styles and formats, spacing, styles, corporate colour palette, typefaces, imagery, and stationery treatments.
   
View our portfolio for sample identity design pieces.