The Challenge
Ziest provides elite, proactive health and wellness programs that are expertly designed and delivered to maximize human potential and drive corporate performance. Our challenge at Atom Graphics was to create, in partnership with Maverick Communication, a new identity for the company based on their new corporate name.
The Solution
‘Maximizing human potential, driving corporate performance’ is Ziest’s tagline. Empowering people through positive health was the focus of the new identity. In this logo, the ‘t’ in becomes a person with arms outstretched. The clean and compact qualities of the mark help reinforce the concept of a complete, holistic system for maintaining good health.
The Results
With an audience that is primarily corporate CEOs and HR managers looking to improve productivity through better employee health, this new identity builds brand recognition and draws attention to the core aspects that Ziest represents.
Related project: Ziest website
