The Challenge
Creation of an identity for this newly named oil & gas exploration and development company with an audience that includes partners and suppliers. The client chose ‘Spur’ as their name to make reference to the cowboy heritage of their location (Calgary), and to position themselves as a company of action, one that ‘spurs’ forward with constant progress.
The Solution
The custom script in the wordmark created by Atom Graphics is unconventional and decidedly non-corporate, communicating movement and action. The spur at the end of the ‘r’ references a symbol used on industry maps for natural gas deposits.
The Results
With a new name and logo, Spur makes a splash in their market place with brand recognition and a strong identity.
