The Challenge
Sam Corea, a top luxury home Re/Max realtor in Canada who believes in quality advertising, required various print ads for Calgary publications including Avenue Magazine and Business in Calgary. Before approaching Atom Graphics, Sam Corea’s ad designs were very much in keeping with those of other real estate agents, and featured a headshot of Sam as well as the Re/Max colors of red, white, and blue. These existing ad designs did not help Sam stand out, nor did they speak to his focus on the luxury home market.
The Solution
Atom Graphics recommended that Sam Corea create his own brand that would enable him to stand apart from the many other Re/Max agents in Calgary. Original branding has been very effective for Sam, and it shows most in his print ads. Sam focuses a great deal on print advertising in various publications on an ongoing basis. As a result, new, creative pieces that are recognizable as part of the Sam Corea brand but also fresh and unique needed to be produced. Generally, Sam Corea ads use a clean, open layout to differentiate them from a typical real estate ad in which every square inch is packed with extraneous information. The colors, copper and black, evoke a luxurious feel. The photography, shot by John Gaucher, is energetic and positive and communicates Sam Corea’s passion for his work; a far cry from the ‘smiling headshot’ employed by the majority of real estate agents. Typefaces chosen are bold but formal. The writing, by trusted Atom Graphics’ partner, Jill Hilderman, is cheeky, direct, and demands attention.
The Results
With fresh, new ads on a regular basis, Sam stays a step ahead of his competition. Sam believes in the power of good design to give him an advantage in this very competitive industry. He has been working with Atom Graphics for 9 years, and the working relationship continues. During the last decade, Sam Corea has built an enviable reputation for a high level of professionalism in real estate sales and service.
