The Challenge
To create an identity for Respect in Sport, a company that delivers powerful and engaging internet-based training to community and sport organizations. With abuse prevention as one of their key goals, Respect in Sport wanted their identity to reflect their focus on the attitudes among and the relationships between children and adult athletes.
The Solution
The Respect in Sport logo was designed by Atom Graphics to show a positive and healthy connection between coaches and their athletes. The logo solution was based on ideas around guiding athletes with respect and recognizing that the building of self-esteem and the need to have fun are the main end goals for involvement in sport.
The Results
Respect in Sport has trained over 30,000 coaches and sport leaders across Canada. The logo is an integral part of their identity and their programs, and has become a widely recognizable brand in Canadian sport. It continues to identify all of the Respect in Sport offerings which have grown to include activity leaders and sport parent programming.
