The Challenge
Performance Coaching is one of the preeminent corporate training companies in Canada. Their strong reputation is built on the delivery by exceptional trainers of highly relevant, skill-based programs to executives interested in developing commitment and competence in others. Dr Peter Jensen, a leading sport psychologist worldwide and the founder of Performance Coaching, needed a website separate from the Performance Coaching corporate site. He chose Atom Graphics to develop this separate site.
The new site had two initial goals: to promote Peter as a keynote speaker, and to promote his recent book, Igniting the Third Factor. The site needed to visually match the book jacket design, and also to stand on its own as a central resource for all things related to Peter Jensen.
The Solution
All of the written content was supplied by Peter Jensen’s capable team of writers, business advisors, and marketing professionals. The main challenge for Atom Graphics was organizing such a large amount of information with the right visual priority for every aspect. Colours were chosen to appeal to a corporate audience. Custom buttons were created to help achieve a unified feel. The design was kept modular and flexible for maximum use of space and for consistency. Programming for the site was done by the team at Cattails Multimedia.
The Results
Igniting the Third Factor has been a hugely successful book, and the associated website is a popular resource for Peter’s fans. Sandra Stark of Performance coaching has this to say about the website:
“The website itself has been instrumental in helping us achieve our goals: promote the book, promote Peter Jensen, support people who buy the book, and assist clients who are booking Peter. It is dynamic, comprehensive, attractive, and intuitive. We have been told over and over again by our clients how much they like and appreciate our website. We have been told over and over again by our sales staff how much they use and rely on our website. Despite the downturn in the economy, we have more people showing interest, more phone calls, more business. We attribute this to our strong presence on the web supported by our ongoing outreach to the public. When people hear of us, they Google, and there we are. It was a good year to relaunch our look and message: we have attracted a record number of people.”
Visit the website here.
Related project: Igniting the Third Factor book jacket
