The Challenge
Working with Material Insight, one of Atom Graphics’ partners in marketing and communications, a complete redesign of Paper Umbrella’s existing logo was required. Paper Umbrella is a private residence club for families seeking joyful luxury. Every member has the opportunity for ownership with equal access to worldwide residences throughout the year. The previous logo did not have the ‘luxury’ feel that Paper Umbrella ultimately needed.
The Solution
With an audience consisting of wealthy couples and families in their 30s, 40s, and 50s, the logo was created to communicate two main things: the joy and energy of an amazing vacation, and the luxury that Paper Umbrella locations offer. The logo was adapted for use in a repeating pattern on many of Paper Umbrella’s materials, including a presentation folder.
The Results
The company moved forward creating stationery, a presentation folder, a new website and brochures; all based on the strong new identity.
Related project: Paper Umbrella brochures
