The Challenge
Working with industry-leading marketing and communications firm, Material Insight, Atom Graphics was challenged with creating a logo and accompanying stationery to represent a sister firm to the existing Ashlar Architecture (a full service Architectural Firm which has been involved in a multitude of commissions including health care, commercial, industrial, residential and retail). With a wide range of clients, McKay Hlavacek Architects required a logo that would appeal to more than one industry.
The Solution
The logo speaks to a range of industries and clients. Given the long business name, special attention was given to keep the mark clean, legible, and effective even when in small sizes.
The Results
McKay Hlavacek Architects were pleased that the logo reflects their principles as architects: economy of form, strength, and function. No elements were wasted and everything needed for recognition of the mark is present.
