The Challenge
Evoco Inc. provides program management software for real estate owners, retailers, restaurant owners and developers to maximize visibility and efficiencies in build programs. With no existing solution sheets, Evoco required a series of print pieces related to their two industry-leading products and to the various pain points experienced by customers and prospects that these two products are designed to resolve. Evoco’s clients have different needs and concerns depending on their industry, so the solutions were broken down to address these. Evoco already had an effective identity and graphic guidelines package, but did not yet have print collateral that demonstrated effective implementation of their brand. These collateral pieces would be important in establishing a look and feel for future design projects.
The Solution
The Atom Graphics’ team designed two product sheets and four industry solution sheets. The company’s existing orange and black corporate colours were striking but limiting for Evoco’s design pieces. A secondary colour palette was created and utilized for these pieces, and as a reference for future projects. Simplicity was necessary within these pieces, including a sensible hierarchy of content and an easy-to-understand breakdown of that information. The features associated with each product and solution needed an organizational method that allowed users to understand which solution would benefit them the most. For clarity, icons were used for each feature.
The Results
These sales tools now help Evoco’s sales team tailor print collateral for particular clients within specific industries with targeted pain points.
Related projects:
Evoco wall mural | Evoco website
