The Challenge
Without an existing identity, the challenge existed to create a logo, business card and promotional items for the young, independent DVD rental shop. Carrying hard-to-find films, a large directors’ wall, animation, a big music section, sci-fi, gangster, new releases and documentaries meant the company needed an identity to match the shop’s authentic atmosphere. The identity needed to appeal to an urban, film-loving crowd of all ages.
The Solution
Inspired by the company’s cryptic name, the Atom Graphics’ team focused on creating a friendly logo based on the name Bird Dog. Given that a bird dog is usually a dog that fetches birds after a hunter has shot them down, our solution was to depict the bird and the dog of Bird Dog Video as friends. The Bird Dog team expressed an interest in a circus poster aesthetic being integrated into the design, which we achieved through the inclusion of a flaming hoop. Along with the identity creation came promotional items as well, including t-shirts, stickers and buttons.
The Results
The creation of a memorable logo that is fun and distinctive meant that the items created (including t-shirts, stickers and buttons) were a huge success. The company sells merchandise that features the logo. Owner Jolie Bird says: “People come to our store for a number of reasons, primarily for the distinctive selection of movie titles. But, we’ve also noticed an increase in customers looking to purchase Bird Dog merchandise. Our logo does not directly relate to what we do as a business, but it invites curiosity in people, which brings them into the store. On t-shirts, it stands alone as a great design and doesn’t make you feel like a walking advertisement. Our ads have been equally creative and have generated positive feedback for our business.”
