The Challenge
To create a corporate logo for a large mid-market Alberta bankruptcy and corporate recovery practice. With a company name change, Alger & Associates struggled with whether or not to include aspects of their existing logo, which had recognition in the marketplace but was dated and did not fully represent the firm. The new logo needed to reflect aspects of the current logo to help people make the connection that Alger & Associates was the same firm, just with a new name. The mark had to have a positive feel while bringing the identity into the 21st century.
The Solution
It was time for a new, fresh identity for Alger & Associates. Based on feedback from the company, the Atom Graphics’ solution was to create a new mark to show positive, upward financial movement, using the original company’s colour palette to ease the transition. The logo leans to the right in a forward-moving way. It is strong, bold, and reinforces the ‘Alger’ name by utilizing the ‘A’ in the icon.
The Results
The simplicity of this design solution allowed for easy implementation into Alger & Associate’s advertising and print collateral. Providing the company with the final logo files, graphic guidelines and implementation of the logo on stationery and advertising gave Alger & Associates a recognizable, consistent brand for a strong company embracing change.
