Atom Graphics will ensure every step of your project goes smoothly.
This includes assessing your needs, scheduling, developing a concept, sourcing and managing other contributors, overseeing the print management, and much more. You don’t have to worry, because we’ll take care of your project, as we’ve done with many projects many times before. We focus on making the design process enjoyable for our clients.
To prepare for your initial design brief meeting with your Atom Graphics’ designer, it is best to spend some time addressing the following:
Background: Be prepared to share information on your company or organization including size, primary service and product offering, key customers, and position in the industry.
Audience: Provide a detailed description of your company’s clients, and what categories they fall into.
Existing Materials: If the project is a redesign of an existing piece, bring the old one to the meeting (or, if a website, provide a link). You will also want to bring any other key marketing materials related to the existing piece that come from within the same area of your business or organization.
Objectives / criteria: You will want to brief the designer on what the purpose of the design is. This can be broad or specific, but you should be prepared to share your objectives in your initial meeting. In the case of identity design, for instance, think about and be ready to describe the top 3 things your logo should convey about your business.
Scope: Your Atom Graphics’ designer will need to know whether this project is an ‘evolution’ of your company’s existing look and feel, or if it is a complete redesign. Please provide your reasoning behind this. Also, be very clear about the expected deliverables that are within the scope of the project.
Look and feel: It is helpful to provide your designer with general direction in terms of company positioning in relation to the target market. Use descriptive words, such as edgy vs. corporate; playful vs. serious; bright vs. subdued. If there are examples of designs in the same design category that you respect (within or outside of your industry) and feel are on-target, please share them with us. At Atom Graphics, we will not plagiarize design work under any circumstances, but these references can help narrow the look and feel.
Time frame: You’ll need to provide the designer with a time frame as to when the final design is required. Advise whether this is a hard deadline (based on a specific event) or a soft deadline (based on general expectations).
Budget: Let your graphic designer know the budget for your project. It will affect decisions on specifications and scope.
We have established design process guidelines to help you understand the steps in our design process. Every project is slightly different from others, but the basic process is important to recognize.
- Design brief: Through the initial brief from the client and further questions and discussion, information and design criteria are established. These criteria include the needs, objectives, and problems to be solved.
- Design quote: An estimate and a list of what is included is agreed upon. This estimate is established with scope for reference (for example, an established number of rounds of revisions).
- Concept development: A presentation of an idea (or ideas) that the Atom Graphics team feels meet the criteria.
- Concept adjustments: Made to chosen concept; based on client feedback and discussion.
- Design implementation: Decisions are made concerning commissioned illustrations, photography, copywriting, and all other elements. The entire layout is completed.
- Design adjustments: Made based on client feedback and discussion. At the end of this step, the client does a careful final review of the written content for errors and gives final sign-off on the project.
- Production: Following design adjustments, the approved file is sent to the printer (print piece) or developer (website). Atom Graphics typically manages the printer or developer through to delivery / completion.
It is important to find a good fit. We recommend you consider the following factors when choosing a graphic designer:
Competence: Does the designer effectively demonstrate an understanding of your needs and objectives?
Talent: Ask to see the design firm’s portfolio. Does the work command attention and have impact?
Chemistry: Is the designer easy to talk to? Are your personalities compatible? Do you find it easy to establish a comfortable working rapport?
Reputation: You may want to interview other clients with whom the designer has worked, and ask about their experience.
Location: Technology has made this less of a factor. At Atom Graphics, we have several long-distance clients and maintain excellent relationships this way. However, if face-to-face meetings are important to you, choose a designer located in the same city as you.