13 of 19

Chaordix: Brand identity

Chaordix is the global standard in crowdsourced market intelligence. The organization needed a re-do of their entire visual identity, one that reflected the complexity and sophistication of their process. Chaordix helps clients discover market insight, brand awareness and innovation through crowdsourced online communities. This is achieved by collecting and analyzing quantitative and qualitative data. There is a balance struck between human interactions and data.

The identity was created to reflect both sides of this equation by combining organic and machined iconography into one cohesive whole. To further demonstrate the multiplicity of individuals within a crowdsourcing project, an extended colour palette and icon set was created that allowed unique combinations on each employee's business card.

Art direction by Sharon McIntyre.